Engineering meets Design.

We are a couple combining industrial process optimization with high-end visual communication.

Saba Haghjooei

Saba Haghjooei

Co-Founder

Industrial Engineer & Operations

Saba brings the logic. As an Industrial Engineer, she focuses on efficiency and optimization. She is the architect behind the app's evaluation algorithms, ensuring that the product rating system is rigorous, logical, and useful for the end consumer.

System Logic

  • Industrial Engineering
  • Process Optimization
  • System Architecture
  • Product Strategy
Soheil Nouri

Soheil Nouri

Co-Founder

Creative Strategist & Visual Lead

With 18 years of experience, Soheil is an expert in Visual Identity and UI/UX. Formerly the Art Director at Digikala and Visual Content Manager at Cobel Group, he specializes in making complex data (like nutritional facts) instantly understandable through design.

Visual Power

  • UI/UX Strategy
  • Data Visualization
  • Info-graphics
  • Design Systems