Engineering meets Design.
We are a couple combining industrial process optimization with high-end visual communication.
Saba Haghjooei
Co-FounderIndustrial Engineer & Operations
Saba brings the logic. As an Industrial Engineer, she focuses on efficiency and optimization. She is the architect behind the app's evaluation algorithms, ensuring that the product rating system is rigorous, logical, and useful for the end consumer.
System Logic
- Industrial Engineering
- Process Optimization
- System Architecture
- Product Strategy
Soheil Nouri
Co-FounderCreative Strategist & Visual Lead
With 18 years of experience, Soheil is an expert in Visual Identity and UI/UX. Formerly the Art Director at Digikala and Visual Content Manager at Cobel Group, he specializes in making complex data (like nutritional facts) instantly understandable through design.
Visual Power
- UI/UX Strategy
- Data Visualization
- Info-graphics
- Design Systems